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Web Design & Development


		Complete Integrated Design & Technology Whatever your web goals, One Web Source will help you achieve them, producing effective Internet advertising with *agency quality designs* at *prices small businesses can afford.* If your marketing plans include a well designed, well produced web site that will serve your marketing goals for years to come, call us at 203.431.0920. Please visit our portfolio section to see a selection of One Web Source CT Web design projects.

Take a Hit, Any Hit...

Is yours one of the few companies that stands to gain solely from increasing visits through PPC (Pay-Per-Click) marketing campaigns? It's possible, but more likely you’ll benefit more from high quality, targeted visits and user retention.

Example. Let's say you're searching the web from your home in Connecticut. You know little about mountain biking but you’d like to take up the sport. You do a search for "Mountain bike" on Google. Are you interested in buying a bike right now? Or do you want to learn about which starter model is right for you, maybe get some beginner's tips?

Now, let's say I own a bike shop in Denver, Colorado. Should I use a PPC campaign and pay $.20 per click to educate you on the bikes we carry? As a cycling enthusiast I'd like to help you, but as an Internet marketer with a local business I would choose to target people within a certain number of miles from my store and/or those looking specifically for "bike shops in Denver". A publisher of a mountain biking magazine offering ad space to gear manufacturers may invest to attract a broader market (including you). For them, you might convert to a subscriber or sales for their advertisers.

TIP #1: Think like your target web visitor - where they are in the buying cycle? Where are they geographically? Meet the user's immediate needs and you'll lay the foundation for a solid customer relationship.

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