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Search Engine Optimization (SEO)


		Search Engine "Natural" or "Organic" Results Where does your company appear in search engine "free" listings? Though most search engines like Google, Yahoo! or MSN do not disclose their unique algorithms for unpaid search results placement, they all contain at least some of these four (4) key areas: Site Content / Relevance to Search Query Site Popularity Link Popularity Proper coding & metatag integration Search Engine Optimization or "SEO" is reviewing your web site for the best ways to increase the likelihood of your being ranked higher in search engine natural results, then deploying the best strategies. Whether yours is a small or medium-sized company targeting a few specific markets or a content provider requiring many unique visitors to support an advertiser base, SEO service may be your ticket to optimal results. Call One Web Source today at (203) 431.0920 and we'll design an effective optimization strategy for you.

Take a Hit, Any Hit...

Is yours one of the few companies that stands to gain solely from increasing visits through PPC (Pay-Per-Click) marketing campaigns? It's possible, but more likely you’ll benefit more from high quality, targeted visits and user retention.

Example. Let's say you're searching the web from your home in Connecticut. You know little about mountain biking but you’d like to take up the sport. You do a search for "Mountain bike" on Google. Are you interested in buying a bike right now? Or do you want to learn about which starter model is right for you, maybe get some beginner's tips?

Now, let's say I own a bike shop in Denver, Colorado. Should I use a PPC campaign and pay $.20 per click to educate you on the bikes we carry? As a cycling enthusiast I'd like to help you, but as an Internet marketer with a local business I would choose to target people within a certain number of miles from my store and/or those looking specifically for "bike shops in Denver". A publisher of a mountain biking magazine offering ad space to gear manufacturers may invest to attract a broader market (including you). For them, you might convert to a subscriber or sales for their advertisers.

TIP #1: Think like your target web visitor - where they are in the buying cycle? Where are they geographically? Meet the user's immediate needs and you'll lay the foundation for a solid customer relationship.

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